Entertainment value

May 5, 2009

Do you have to cram benefits into your ad message, or can you stoke some love and attention for your business by being generous in the entertainment value department? I first saw this viral commercial over on Adchick’s blog and had to post it here. It’s a spot for a furniture store that demonstrates the latter tactic that’s on YouTube and maybe runs on local TV, although I don’t know for sure.

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