Great example of marketing via social media

January 25, 2010

A woman who works for a medical glove company, Medine Industries, created a video at a Portland, Oregon hospital to create awareness about breast cancer, raise money for the hospital, and cleverly raise awareness about Medine Industries.

Posted on You Tube, Medline will make a financial contribution to the hospital, and offer free mammograms when the video gets 1,000,000 hits. This is a
fine  example of doing good while simultaneously gaining recognition for your company. The video is spreading virally, and the fact that I’ve posted it here is just further proof that it’s working.


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