Companies oozing personality and vibe — what a concept

May 10, 2010

I was poking around the Net and spied a great headline and story…

With a knowing grin and nod of my head,
This writing before me was clearly of gold and not made of lead.

The column by Jason Fried is at Inc. Magazine. The subject: B2B writing and how many companies squander communications opportunity on generic writing; while others, like woot.com run with the opportunity to shape a corporate personality that sets them apart, and that creates rapport with their customers.

Jump over to the article on Inc. and check it out.

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